Information theory as a unifying statistical approach for use in marketing research

DOI10.1016/0377-2217(94)00355-GzbMath0909.90196OpenAlexW2043426953MaRDI QIDQ1127171

William W. Cooper, David Learner, Patrick L. Brockett, Fred Y. Phillips, A. Charnes

Publication date: 5 November 1998

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/0377-2217(94)00355-g

zbMATH Keywords

marketinggoodness-of-fit testsinformation theorylogitdecision modellingentropic modelsindividual choice models

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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