NICHER: An approach to identifying defensible product positions

DOI10.1016/0377-2217(93)E0170-3zbMath0927.90062MaRDI QIDQ1127191

D. Sudharshan, Thomas S. Gruca, K. Ravi Kumar

Publication date: 13 December 1999

Published in: European Journal of Operational Research (Search for Journal in Brave)

zbMATH Keywords

defensible product positioningmarket niching

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Related Items

New algorithms for product positioning, Optimal product positioning based on paired comparison data

Cites Work

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