New product sales forecasting without past sales data

DOI10.1016/0377-2217(80)90017-XzbMath0428.90011OpenAlexW2075758223MaRDI QIDQ1137503

Michael D. Geurts, James E. Reinmuth

Publication date: 1980

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/0377-2217(80)90017-x

zbMATH Keywords

marketingdiffusion theoryDelphi methodanalogy approachconsumer behavior processesforecasting future salesnew product sales forecastingno relevant data base

Mathematics Subject Classification ID

Inference from stochastic processes and prediction (62M20) Statistical methods; economic indices and measures (91B82) Operations research and management science (90B99)

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