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Media selection by mean-variance analysis - MaRDI portal

Media selection by mean-variance analysis

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Publication:1145063

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DOI10.1016/0377-2217(80)90209-XzbMath0444.90050MaRDI QIDQ1145063

C. A. De Kluyver

Publication date: 1980

Published in: European Journal of Operational Research (Search for Journal in Brave)

zbMATH Keywords

mean-variance analysis advertising media selection binomial probability model media planning media scheduling problems

Mathematics Subject Classification ID

Applications of mathematical programming (90C90) Operations research and management science (90B99)

Related Items (1)

Parameter estimation and objective definition in mean-variance media scheduling

Cites Work

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