A product positioning model with costs and prices

DOI10.1016/0377-2217(81)90094-1zbMath0454.90041OpenAlexW2086981614WikidataQ56552739 ScholiaQ56552739MaRDI QIDQ1149881

S. H. Smith

Publication date: 1981

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/0377-2217(81)90094-1

zbMATH Keywords

product positioningprofit-oriented function

Mathematics Subject Classification ID

Operations research and management science (90B99)

Related Items (7)

Positioning analysis using knowledge-based support ⋮ NICHER: An approach to identifying defensible product positions ⋮ Globestrat: Designing product lines for global markets ⋮ Optimal positioning of new product-concepts: Some analytical implications and empirical results ⋮ The effect of firm number on equilibrium product positioning and pricing: a marketing–production perspective ⋮ Optimal product positioning based on paired comparison data ⋮ Optimal new product positioning: A genetic algorithm approach

Cites Work

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• A procedure for new product positioning in an attribute space
• An extended algorithm for optimal product positioning
• Optimal Product Attributes in Single Choice Models
• Optimally conditioned optimization algorithms without line searches
• The Attribute-Dynamic Attitude Model (Adam)
• ZIPMAP -- A Zero-One Integer Programming Model for Market Segmentation and Product Positioning
• A comparison of two approaches to the optimal positioning of a new product in an attribute space

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