Parameter estimation and objective definition in mean-variance media scheduling

DOI10.1016/0377-2217(81)90332-5zbMath0456.90039OpenAlexW2048443410MaRDI QIDQ1150524

C. A. De Kluyver, Donald C. McNickle

Publication date: 1981

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/0377-2217(81)90332-5

zbMATH Keywords

parameter estimationmean-variance analysisestimation of model parametersmean-variance media scheduling

Mathematics Subject Classification ID

Deterministic scheduling theory in operations research (90B35) Probabilistic methods, stochastic differential equations (65C99)

Cites Work

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• Media selection by mean-variance analysis
• Constrained Information Theoretic Characterizations in Consumer Purchase Behaviour

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