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Customer-Base Analysis in a Discrete-Time Noncontractual Setting - MaRDI portal

Customer-Base Analysis in a Discrete-Time Noncontractual Setting

From MaRDI portal
Publication:118708

DOI10.1287/MKSC.1100.0580MaRDI QIDQ118708

Bruce G. S. Hardie, Jen Shang, Peter S. Fader

Publication date: November 2010

Published in: Marketing Science (Search for Journal in Brave)





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