“Counting Your Customers” the Easy Way: An Alternative to the Pareto/NBD Model
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Publication:118710
DOI10.1287/MKSC.1040.0098MaRDI QIDQ118710
Peter S. Fader, Bruce G. S. Hardie, Ka Lok Lee
Publication date: May 2005
Published in: Marketing Science (Search for Journal in Brave)
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