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RFM and CLV: Using Iso-Value Curves for Customer Base Analysis - MaRDI portal

RFM and CLV: Using Iso-Value Curves for Customer Base Analysis

From MaRDI portal
Publication:118713

DOI10.1509/JMKR.2005.42.4.415MaRDI QIDQ118713

Ka Lok Lee, Peter S. Fader, Bruce G.S. Hardie

Publication date: November 2005

Published in: Journal of Marketing Research (Search for Journal in Brave)





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