A mathematical model for new product diffusion: The influence of innovators and imitators

DOI10.1016/0895-7177(92)90031-FzbMath0800.90617OpenAlexW3124697995MaRDI QIDQ1200845

P. R. Steffens, D. N. Prabhakar Murthy

Publication date: 16 January 1993

Published in: Mathematical and Computer Modelling (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/0895-7177(92)90031-f

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Related Items (2)

Competitive diffusion process of repurchased products in knowledgeable manufacturing ⋮ A mathematical model for new product diffusion: The influence of innovators and imitators

Cites Work

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• A mathematical model for new product diffusion: The influence of innovators and imitators
• A New Product Growth for Model Consumer Durables
• Dynamic Price Models for New-Product Planning
• Introduction Strategy for New Products with Positive and Negative Word-of-Mouth
• A New Product Adoption Model with Price, Advertising, and Uncertainty
• Models of New Product Diffusion Through Advertising and Word-of-Mouth

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