Globestrat: Designing product lines for global markets

DOI10.1016/0895-7177(92)90117-4zbMath0800.90618OpenAlexW1982401831MaRDI QIDQ1200858

D. Sudharshan, Jerrold H. May

Publication date: 16 January 1993

Published in: Mathematical and Computer Modelling (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/0895-7177(92)90117-4

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Cites Work

• A product positioning model with costs and prices
• A procedure for new product positioning in an attribute space
• An extended algorithm for optimal product positioning
• An Approach to the Optimal Positioning of a New Product
• Optimal Product Attributes in Single Choice Models
• Unnamed Item

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