A Markovian model of consumer buying behavior and optimal advertising pulsing policy
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Publication:1201853
DOI10.1016/0305-0548(93)90094-YzbMath0825.90633OpenAlexW2093330618MaRDI QIDQ1201853
Publication date: 17 January 1993
Published in: Computers \& Operations Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/0305-0548(93)90094-y
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Determining the optimal duration of an advertising campaign using diffusion of information ⋮ A duopolistic model of dynamic competitive advertising
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