Determining market response functions by neural network modeling: A comparison to econometric techniques

DOI10.1016/0377-2217(93)90203-YzbMath0775.90259OpenAlexW1991173546MaRDI QIDQ1207053

Harald Hruschka

Publication date: 3 May 1993

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/0377-2217(93)90203-y

Mathematics Subject Classification ID

Learning and adaptive systems in artificial intelligence (68T05) Neural networks for/in biological studies, artificial life and related topics (92B20) Marketing, advertising (90B60)

Related Items (5)

Modeling consideration sets and brand choice using artificial neural networks. ⋮ Relevance of functional flexibility for heterogeneous sales response models: a comparison of parametric and semi-nonparametric models ⋮ Heuristic and optimization approaches to extending the Kohonen self organizing algorithm ⋮ Using neural networks and cognitive mapping in scenario analysis: the case of Turkey's inflation dynamics ⋮ Establishing impacts of the inputs in a feedforward neural network

Cites Work

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• Introduction to computation and learning in artificial neural networks
• Multilayer feedforward networks are universal approximators
• Cost Uncertainty in Competitive Bidding Models

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