Optimal dynamic advertising policies in the presence of continuously distributed time lags

DOI10.1007/BF00936722zbMath0336.90002OpenAlexW2044014317MaRDI QIDQ1229797

Wilfried Pauwels

Publication date: 1977

Published in: Journal of Optimization Theory and Applications (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/bf00936722

zbMATH Keywords

integro-differential equationcontrol theoryadvertisingmanagement sciencedistributed time lags

Mathematics Subject Classification ID

Decision theory (91B06) Trade models (91B60) Control/observation systems governed by ordinary differential equations (93C15) Marketing, advertising (90B60)

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Cites Work

• Sufficient conditions for the optimal control of a class of systems with continuous lags
• Optimal institutional advertising: Minimum-time problem
• Optimal Theoretic Advertising Stock Models: A Generalization Incorporating the Effects of Delayed Response from Promotional Expenditure
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