Agricultural product development using multidimensional and multicriteria anlyses: The case of wine

DOI10.1016/0377-2217(95)00173-5zbMath0953.90540OpenAlexW1982842353MaRDI QIDQ1278314

G. Baourakis, Yiannis Siskos, Nikolaos F. Matsatsinis

Publication date: 22 February 1999

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/0377-2217(95)00173-5

zbMATH Keywords

data analysisagricultural marketingmulticriteria preference analysis

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Marketing, advertising (90B60)

Related Items (4)

A model for multiple brand choice. ⋮ Preference disaggregation: 20 years of MCDA experience. ⋮ MARKEX: An intelligent decision support system for product development decisions ⋮ Brand choice model selection based on consumers' multicriteria preferences and experts' knowledge

Uses Software

• UTA Plus

Cites Work

• Assessing a set of additive utility functions for multicriteria decision- making, the UTA method
• A preference-preserving projection technique for MCDM
• The choice axiom after twenty years
• Mathematical models of brand choice behavior
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