Improving PRETREE's predictive capabilities

DOI10.1016/S0377-2217(97)83329-2zbMath0919.90092OpenAlexW2076349103MaRDI QIDQ1278646

Sanjoy Ghose, Dennis H. Gensch

Publication date: 22 February 1999

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/s0377-2217(97)83329-2

zbMATH Keywords

real-world problemshierarchical choice modelsPRETREE

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50)

Cites Work

• An information-theoretic two-stage, two-decision rule, choice model
• Mathematical models of brand choice behavior
• Choice by elimination
• Intensity Measures of Consumer Preference
• A new stochastic ultrametric tree unfolding methodology for assessing competitive market structure and deriving market segments
• On Statistical Testing for Intransitivity in Multiattribute Consumer Preference Surveys
• Unnamed Item