Comparison of some AI and statistical classification methods for a marketing case

DOI10.1016/S0377-2217(97)00122-7zbMath0929.90044OpenAlexW2098616689MaRDI QIDQ1280155

K. Appert

Publication date: 10 March 1999

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/s0377-2217(97)00122-7

zbMATH Keywords

decision supportmarketing applicationdata-driven classification

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Uses Software

• C4.5

Cites Work

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• On superfluous attributes in knowledge representation system
• Conceptual inductive learning: The case of unreliable teachers
• Comparison of rough-set and statistical methods in inductive learning
• PRISM: An algorithm for inducing modular rules
• Rough sets
• Discriminant Functions When Covariance Matrices are Unequal

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