PROMISE: A distributed DSS approach to coordinating production and marketing decisions

DOI10.1016/S0305-0548(98)00098-7zbMath0957.90048OpenAlexW1979228455MaRDI QIDQ1304526

Kun Chang Lee, Won Jun Lee

Publication date: 22 September 1999

Published in: Computers \& Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/s0305-0548(98)00098-7

zbMATH Keywords

decision support systemproduction/marketing interfacecomputer-based coordination

Mathematics Subject Classification ID

Production models (90B30) Marketing, advertising (90B60)

Related Items (3)

Incorporating manufacturing lead times in joint production-marketing models: A review and some future directions ⋮ PROMISE ⋮ Joint optimization of the marketing and operations functions

Uses Software

• Visual Basic

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