Marketing models of consumer heterogeneity

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Publication:1305774

DOI10.1016/S0304-4076(98)00055-4zbMath0959.62116OpenAlexW2047375989MaRDI QIDQ1305774

Peter E. Rossi, Greg M. Allenby

Publication date: 2 May 2001

Published in: Journal of Econometrics (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/s0304-4076(98)00055-4




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