Long-run effects of price promotions in scanner markets

DOI10.1016/S0304-4076(98)00064-5zbMath0962.62116OpenAlexW2140797833MaRDI QIDQ1305793

Jorge M. Silva-Risso, Marnik G. Dekimpe, Dominique M. Hanssens

Publication date: 19 June 2001

Published in: Journal of Econometrics (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/s0304-4076(98)00064-5

zbMATH Keywords

evolutionlong-term effectivenessprice promotions

Mathematics Subject Classification ID

Applications of statistics to economics (62P20) Economic time series analysis (91B84) Marketing, advertising (90B60)

Related Items (5)

Personalized Retail Promotions Through a Directed Acyclic Graph–Based Representation of Customer Preferences ⋮ Modeling dynamic effects of promotion on interpurchase times ⋮ Cointegration analysis of brand and category sales: Stationarity and long-run equilibrium in market shares ⋮ Pooling data for the analysis of dynamic marketing systems ⋮ Analysis of compound bullwhip effect causes

Cites Work

• Persistence, cointegration, and aggregation. A disaggregated analysis of output fluctuations in the U.S. economy
• Estimating long-run relationships from dynamic heterogeneous panels
• Joint Estimation of Model Parameters and Outlier Effects in Time Series
• Unnamed Item

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