Optimal product positioning based on paired comparison data
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Publication:1305801
DOI10.1016/S0304-4076(98)00067-0zbMath0936.62128MaRDI QIDQ1305801
Publication date: 17 February 2000
Published in: Journal of Econometrics (Search for Journal in Brave)
Applications of statistics to economics (62P20) Marketing, advertising (90B60) Paired and multiple comparisons; multiple testing (62J15)
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Cites Work
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