Equilibrium pricing and advertising strategies in a marketing channel
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Publication:1306661
DOI10.1023/A:1021894529093zbMath0941.91015OpenAlexW1482989089MaRDI QIDQ1306661
Georges Zaccour, Steffen Jørgensen
Publication date: 7 August 2000
Published in: Journal of Optimization Theory and Applications (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1023/a:1021894529093
Differential games (aspects of game theory) (91A23) Applications of game theory (91A80) Microeconomic theory (price theory and economic markets) (91B24)
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