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Leveraging purchase regularity for predicting customer behavior the easy way - MaRDI portal

Leveraging purchase regularity for predicting customer behavior the easy way

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Publication:131065

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DOI10.1016/J.IJRESMAR.2020.09.002MaRDI QIDQ131065

Thomas Reutterer, Nadine Schröder, Michael Platzer

Publication date: March 2021

Published in: International Journal of Research in Marketing (Search for Journal in Brave)

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