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Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer Activity - MaRDI portal

Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer Activity

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Publication:131068

DOI10.1287/MKSC.2015.0963MaRDI QIDQ131068

Thomas Reutterer, Michael Platzer

Publication date: September 2016

Published in: Marketing Science (Search for Journal in Brave)






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