Optimal advertising in exponentially decaying markets

DOI10.1007/BF00940579zbMath0797.90055OpenAlexW2093854660MaRDI QIDQ1321411

V. Pereyra

Publication date: 27 April 1994

Published in: Journal of Optimization Theory and Applications (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/bf00940579

zbMATH Keywords

unbounded controlimpulsive controlreparametrizationoptimal advertising singular control problem

Mathematics Subject Classification ID

Dynamic programming in optimal control and differential games (49L20) Application models in control theory (93C95) Marketing, advertising (90B60) Impulsive optimal control problems (49N25)

Related Items (2)

Approximation of control problems involving ordinary and impulsive controls ⋮ On the optimal control of the Vidale-Wolfe advertising model

Cites Work

• On the gap between deterministic and stochastic ordinary differential equations
• Deterministic equivalent for a continuous linear-convex stochastic control problem
• The optimal control problem for the vidale-wolfe advertising model revisited
• Dynamic Optimal Control Models in Advertising: a Survey
• Optimal Control of the Vidale-Wolfe Advertising Model
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