A dynamic model of manufacturing quality's effect on optimal advertising and pricing policies

DOI10.1016/0377-2217(94)90418-9zbMath0805.90072OpenAlexW1979575355MaRDI QIDQ1328571

Ram Narasimhan, Soumen Ghosh

Publication date: 31 January 1995

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/0377-2217(94)90418-9

zbMATH Keywords

optimal controlproduct qualityoptimal adversiting and pricing policies

Mathematics Subject Classification ID

Application models in control theory (93C95) Marketing, advertising (90B60)

Related Items (5)

An analytical model of the relationship between product quality and advertising ⋮ A survey of dynamic models of product quality ⋮ Dynamic interaction among price, quality, durability and the sales rate in a steady state environment: a theoretical analysis ⋮ Joint decision making for production and marketing ⋮ Advertising strategies for new product diffusion in emerging markets: propositions and analysis

Cites Work

• Dynamic Price Models for New-Product Planning
• A New Product Adoption Model with Price, Advertising, and Uncertainty
• Dynamic Optimal Control Models in Advertising: a Survey
• Feature Article—Aggregate Advertising Models: The State of the Art

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