Analyzing household brand switching: A stochastic model

DOI10.1016/0377-2217(94)90110-4zbMath0800.90289OpenAlexW2001376898MaRDI QIDQ1331583

Dipak C. Jain, Shun-Chen Niu

Publication date: 21 August 1994

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/0377-2217(94)90110-4

Mathematics Subject Classification ID

Consumer behavior, demand theory (91B42)

Related Items (1)

Counting your customers: Compounding customer's in-store decisions, interpurchase time and repurchasing behavior

Cites Work

• Equilibrium Stochastic Choice and Market Penetration Theories: Derivations and Comparisons
• A Purchase Incidence Model with Inverse Gaussian Interpurchase Times
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