A nonhierarchical brand switching model for inferring market structure

DOI10.1016/0377-2217(94)90114-7zbMath0800.90286OpenAlexW1995923750MaRDI QIDQ1331592

Anthony J. Zahorik

Publication date: 21 August 1994

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/0377-2217(94)90114-7

Mathematics Subject Classification ID

Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)

Related Items (1)

Modelling market shares by segments using volatility

Uses Software

• MAPCLUS

Cites Work

• MAPCLUS: A mathematical programming approach to fitting the ADCLUS model
• A projected Lagrangian algorithm and its implementation for sparse nonlinear constraints
• Equilibrium Stochastic Choice and Market Penetration Theories: Derivations and Comparisons
• Large-scale linearly constrained optimization

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