Oligopolistic pricing and advertising
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Publication:1339745
DOI10.1006/jeth.1994.1060zbMath0811.90026OpenAlexW2063978621MaRDI QIDQ1339745
Publication date: 8 December 1994
Published in: Journal of Economic Theory (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1006/jeth.1994.1060
Auctions, bargaining, bidding and selling, and other market models (91B26) Marketing, advertising (90B60)
Related Items (6)
Perfect versus imperfect direct advertising, and market performance ⋮ Endogenous direct advertising and price competition ⋮ Specialized advertising media and product market competition ⋮ A nonlinear Cournot duopoly with advertising ⋮ Personalized pricing and advertising: an asymmetric equilibrium analysis ⋮ Entry deterrence, coordinating advertising and pricing in markets with consumption externalities
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