An optimal control student problem and a marketing counterpart

DOI10.1016/0895-7177(94)90021-3zbMath0874.49004OpenAlexW2083659700MaRDI QIDQ1339846

Bruno Viscolani, Alessandra Buratto

Publication date: 11 December 1994

Published in: Mathematical and Computer Modelling (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/0895-7177(94)90021-3

zbMATH Keywords

marketinggoodwillexistence and uniqueness of the optimal solutionoptimal advertising policyoptimal control student problem

Mathematics Subject Classification ID

Existence theories for optimal control problems involving ordinary differential equations (49J15) Auctions, bargaining, bidding and selling, and other market models (91B26)

Related Items (4)

Recent developments in dynamic advertising research ⋮ A general model for the marketing of seasonal products ⋮ Optimal study/advertising plan for a knowledge/goodwill evolution process with rank memory ⋮ Optimal goodwill path to introduce a new product

Cites Work

• On a student-related optimal control problem
• Further extensions of a student-related optimal control problem
• An Operations-Research Study of Sales Response to Advertising
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