A dynamic service quality cost model with word-of-mouth advertising

DOI10.1016/0377-2217(94)90045-0zbMath0813.90045OpenAlexW1984386310MaRDI QIDQ1342022

V. Pereyra

Publication date: 11 January 1995

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: http://hdl.handle.net/11375/5602

zbMATH Keywords

dynamic cost modelevolution of demand for a servicelong-term equilibriummodel simulations

Mathematics Subject Classification ID

Queues and service in operations research (90B22) Marketing, advertising (90B60)

Cites Work

• Unnamed Item
• Introduction Strategy for New Products with Positive and Negative Word-of-Mouth
• Models of New Product Diffusion Through Advertising and Word-of-Mouth

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