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An introduction to the application of (case 1) best–worst scaling in marketing research - MaRDI portal

An introduction to the application of (case 1) best–worst scaling in marketing research

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Publication:135411

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DOI10.1016/J.IJRESMAR.2012.10.002MaRDI QIDQ135411

Towhidul Islam, Jordan Louviere, Siegfried Gudergan, Ian Lings, Terry Flynn

Publication date: September 2013

Published in: International Journal of Research in Marketing (Search for Journal in Brave)

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