Optimal purchase and advertising for a product with immediate sale start

DOI10.1007/BF02568514zbMath0887.90096MaRDI QIDQ1367880

Bruno Viscolani, Daniela Favaretto

Publication date: 6 May 1998

Published in: Top (Search for Journal in Brave)

zbMATH Keywords

optimal controladvertisinggoodwill

Mathematics Subject Classification ID

Application models in control theory (93C95) Marketing, advertising (90B60)

Related Items (2)

A general model for the marketing of seasonal products ⋮ A single season production and advertising control problem with bounded final goodwill

Cites Work

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• Optimal control of advertising and production of a seasonal product with nondifferentiable demand
• Optimal Advertising for the Nerlove-Arrow Model Under a Budget Constraint
• Dynamic Optimal Control Models in Advertising: Recent Developments

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