Mathematical models of brand choice behavior

DOI10.1016/0377-2217(94)00236-6zbMath0904.90096OpenAlexW1992375734MaRDI QIDQ1388863

Ajay K. Manrai

Publication date: 11 June 1998

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/0377-2217(94)00236-6

zbMATH Keywords

utility maximizationchoice theoryrandom utility modelschoice modelsperceptual mappingattribute-based sequential eliminationbrand choice behaviormarketing models

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Related Items (12)

Classification methods for random utility models with i.i.d. disturbances under the most probable alternative rule ⋮ On the equivalence between elimination-by-aspects and generalised extreme value models of choice behaviour ⋮ A model for multiple brand choice. ⋮ Feature issue: Modeling and measurement methodology in consumer perceptions, preference, consideration, and choice behavior ⋮ Two-stage discrete choice models for scanner panel data: An assessment of process and assumptions ⋮ A Bayesian approach to the spatial representation of market structure from consumer choice data ⋮ MARKEX: An intelligent decision support system for product development decisions ⋮ A multi‐attribute motivational model of consumer choice based on a new outranking relation ⋮ Using store level scanner data to improve category management decisions: developing positioning maps ⋮ Agricultural product development using multidimensional and multicriteria anlyses: The case of wine ⋮ Improving PRETREE's predictive capabilities ⋮ Brand choice model selection based on consumers' multicriteria preferences and experts' knowledge

Cites Work

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• Optimal positioning of new product-concepts: Some analytical implications and empirical results
• Statistical methods for a theory of cue learning
• A Measurement Error Approach for Modeling Consumer Risk Preference
• Consumer Preference Axioms: Behavioral Postulates for Describing and Predicting Stochastic Choice
• A Conditional Probit Model for Qualitative Choice: Discrete Decisions Recognizing Interdependence and Heterogeneous Preferences
• Prospect Theory: An Analysis of Decision under Risk

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