A pulsing model of advertising competition: A game theoretic approach. I: Theoretical foundation
From MaRDI portal
Publication:1390206
DOI10.1016/0377-2217(94)00112-PzbMath0913.90195MaRDI QIDQ1390206
James A. Calloway, Hani Ibrahim Mesak
Publication date: 8 December 1998
Published in: European Journal of Operational Research (Search for Journal in Brave)
2-person games (91A05) Microeconomic theory (price theory and economic markets) (91B24) Other game-theoretic models (91A40) Marketing, advertising (90B60)
Related Items (6)
On modeling the advertising-operations interface under asymmetric competition ⋮ Pulsation in a competitive model of advertising-firm's cost interaction ⋮ Recent developments in dynamic advertising research ⋮ A pulsing model of advertising competition: A game theoretic approach. II: Empirical application and findings ⋮ On the generalizability of advertising pulsation monopoly results to an oligopoly ⋮ A duopolistic model of dynamic competitive advertising
Cites Work
- Unnamed Item
- Unnamed Item
- Unnamed Item
- Unnamed Item
- Competitive dynamic advertising. A modification of the Case game
- A pulsing model of advertising competition: A game theoretic approach. II: Empirical application and findings
- An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly
- Empirical Analysis of Closed-Loop Duopoly Advertising Strategies
- Dynamic Optimal Control Models in Advertising: a Survey
- Feature Article—Aggregate Advertising Models: The State of the Art
- Optimizing Advertising Expenditures in a Dynamic Duopoly
- Nonmetric test of the minimax theory of two-person zerosum games.
- Optimal Control of the Vidale-Wolfe Advertising Model
- Advertising Cost Interactions and the Optimality of Pulsing
- A Competitive Advertising Model: Some Theoretical and Empirical Results
- Some Industrial Applications of Military Operations Research Methods
- An Operations-Research Study of Sales Response to Advertising
- Games and Sub-Games
This page was built for publication: A pulsing model of advertising competition: A game theoretic approach. I: Theoretical foundation
