A pulsing model of advertising competition: A game theoretic approach. II: Empirical application and findings
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Publication:1390230
DOI10.1016/0377-2217(94)00113-QzbMath0913.90196OpenAlexW1984495158MaRDI QIDQ1390230
James A. Calloway, Hani Ibrahim Mesak
Publication date: 8 December 1998
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/0377-2217(94)00113-q
2-person games (91A05) Microeconomic theory (price theory and economic markets) (91B24) Other game-theoretic models (91A40) Marketing, advertising (90B60)
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Pulsation in a competitive model of advertising-firm's cost interaction ⋮ A pulsing model of advertising competition: A game theoretic approach. I: Theoretical foundation ⋮ On the generalizability of advertising pulsation monopoly results to an oligopoly ⋮ A duopolistic model of dynamic competitive advertising
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