PETAPS: A prototype decision support system for consumer product marketing and promotion

DOI10.1016/0377-2217(94)00156-7zbMath0914.90175OpenAlexW1981294104MaRDI QIDQ1390282

Joseph G. Davis, David Sundaram

Publication date: 23 June 1999

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/0377-2217(94)00156-7

zbMATH Keywords

decision support systemstrackingplanningconsumer goods manufacturingpromotion evaluation

Mathematics Subject Classification ID

Theory of languages and software systems (knowledge-based systems, expert systems, etc.) for artificial intelligence (68T35) Marketing, advertising (90B60)

Uses Software

• Lotus 1-2-3

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