AMOS -- a probability-driven, customer-oriented decision support system for target marketing of solo mailings

DOI10.1016/0377-2217(95)00242-1zbMath0915.90165OpenAlexW1974395445MaRDI QIDQ1390345

Nissan Levin, Morris Olitsky, Jacob Zahavi

Publication date: 14 July 1998

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/0377-2217(95)00242-1

zbMATH Keywords

decision support systemexpert systemAMOSmarketing databasepromotion selectiontarget marketing

Mathematics Subject Classification ID

Theory of languages and software systems (knowledge-based systems, expert systems, etc.) for artificial intelligence (68T35) Marketing, advertising (90B60)

Related Items (1)

Operations research applications: Opportunities and accomplishments

Cites Work

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• A Biometrics Invited Paper. The Analysis and Selection of Variables in Linear Regression
• The Estimation of Choice Probabilities from Choice Based Samples

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