Why are so many goods priced to end in nine? And why this practice hurts the producers

DOI10.1016/S0165-1765(97)00009-8zbMath0905.90018WikidataQ56192362 ScholiaQ56192362MaRDI QIDQ1391644

Kaushik Basu

Publication date: 22 July 1998

Published in: Economics Letters (Search for Journal in Brave)

zbMATH Keywords

marketingpricingconsumer rationalityprice perception

Mathematics Subject Classification ID

Microeconomic theory (price theory and economic markets) (91B24) Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)

Related Items (1)

Focal points and bargaining in housing markets

Cites Work

• The Timing of Sales

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