Optimization of planning an advertising campaign of goods and services.

DOI10.1016/S0895-7177(02)00092-4zbMath1044.91026OpenAlexW2062437799MaRDI QIDQ1410991

A. S. Belen'kij, I. M. Belen'kij

Publication date: 15 October 2003

Published in: Mathematical and Computer Modelling (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/s0895-7177(02)00092-4

zbMATH Keywords

Nonlinear programmingExpectationAdvertising campaignConsumer's behaviorProbability of an event

Mathematics Subject Classification ID

Nonlinear programming (90C30) Production theory, theory of the firm (91B38) Consumer behavior, demand theory (91B42)

Related Items (4)

Multi-period media planning for multi-products incorporating segment specific and mass media ⋮ Competitive strategies of U.S. presidential candidates in election campaigns ⋮ Determining the optimal duration of an advertising campaign using diffusion of information ⋮ Optimal media planning for multi-products in segmented market

Cites Work

• Unnamed Item
• Unnamed Item
• A planning problem in the class of linear models
• Operations research in transportation systems. Ideas and schemes of optimization methods for strategic planning and operations management
• Analyzing the potential of a firm: an operations research approach.
• An approach to planning an advertising campaign of goods and services

This page was built for publication: Optimization of planning an advertising campaign of goods and services.