On deriving and validating comparative statics of a symmetric model of advertising competition.

DOI10.1016/S0305-0548(02)00107-7zbMath1047.90029MaRDI QIDQ1413839

Hani Ibrahim Mesak

Publication date: 17 November 2003

Published in: Computers \& Operations Research (Search for Journal in Brave)

zbMATH Keywords

Game theorySensitivity analysisAdvertisingMarket-share attraction models

Mathematics Subject Classification ID

Sensitivity, stability, parametric optimization (90C31) Other game-theoretic models (91A40) Marketing, advertising (90B60)

Related Items (2)

On modeling the advertising-operations interface under asymmetric competition ⋮ Effects of promotion cost sharing policy with the sales learning curve on supply chain coordination

Cites Work

• Stochastic dynamic market share attraction games
• On the generalizability of advertising pulsation monopoly results to an oligopoly
• The Structure of Equilibria in Market Share Attraction Models
• Feature Article—Aggregate Advertising Models: The State of the Art
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