A model for multiple brand choice.

DOI10.1016/S0377-2217(02)00654-9zbMath1099.91530MaRDI QIDQ1420419

George Baltas

Publication date: 2 February 2004

Published in: European Journal of Operational Research (Search for Journal in Brave)

zbMATH Keywords

demandMarketingRandom utility modelsBrandChoice modelsConsumer behavior

Mathematics Subject Classification ID

Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)

Related Items (5)

Classification methods for random utility models with i.i.d. disturbances under the most probable alternative rule ⋮ The Classifier Chain Generalized Maximum Entropy Model for Multi-label Choice Problems ⋮ Certify or not? An analysis of organic food supply chain with competing suppliers ⋮ Optimal pricing policies for differentiated brands under different supply chain power structures ⋮ The nested consideration model: investigating dynamic store consideration sets and store competition

Uses Software

• LIMDEP

Cites Work

• Unnamed Item
• Agricultural product development using multidimensional and multicriteria anlyses: The case of wine
• On the tradeoff between computational simplicity and asymptotic properties in multivariate probit
• Forecasting new product penetration with flexible substitution patterns
• Mathematical models of brand choice behavior
• An empirical analysis of private brand demand recognising heterogeneous preferences and choice dynamics
• Existence and Uniqueness of the Maximum Likelihood Estimator for a Multivariate Probit Model
• Analysis of multivariate probit models
• A model of consumer choice for national vs private label brands

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