Market segmentation by maximum likelihood clustering using choice elasticities.

DOI10.1016/S0377-2217(02)00807-XzbMath1053.90075OpenAlexW1999661842MaRDI QIDQ1420463

Markus Probst, Harald Hruschka, Werner Fettes

Publication date: 2 February 2004

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/s0377-2217(02)00807-x

zbMATH Keywords

Cluster analysisMarketingChoice modelsMarket segmentation

Mathematics Subject Classification ID

Classification and discrimination; cluster analysis (statistical aspects) (62H30) Marketing, advertising (90B60)

Cites Work

• Multilayer feedforward networks are universal approximators
• Clustering Criteria and Multivariate Normal Mixtures
• Model-Based Gaussian and Non-Gaussian Clustering
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