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Intelligent support systems for marketing decisions.

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Publication:1422053
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zbMath1072.90020MaRDI QIDQ1422053

Nikolaos F. Matsatsinis, Yiannis Siskos

Publication date: 17 February 2004

Published in: International Series in Operations Research \& Management Science (Search for Journal in Brave)


zbMATH Keywords

marketingdecision support systemmachine learningexpert systemmulticriteria optimization


Mathematics Subject Classification ID

Multi-objective and goal programming (90C29) Learning and adaptive systems in artificial intelligence (68T05) Knowledge representation (68T30) Research exposition (monographs, survey articles) pertaining to operations research and mathematical programming (90-02) Marketing, advertising (90B60)


Related Items (5)

The satisfaction of healthcare consumers: analysis and comparison of different methodologies ⋮ Towards a decision support system for the ready concrete distribution system: a case of a Greek company. ⋮ Multiple criteria group decision support through the usage of argumentation-based multi-agent systems: an overview ⋮ Preference disaggregation: 20 years of MCDA experience. ⋮ Brand choice model selection based on consumers' multicriteria preferences and experts' knowledge


Uses Software

  • MARKEX



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