Retaining students in retail banking through price bundling: evidence from the Swedish market.

DOI10.1016/S0377-2217(03)00088-2zbMath1043.91518MaRDI QIDQ1427546

Merja Mankila

Publication date: 14 March 2004

Published in: European Journal of Operational Research (Search for Journal in Brave)

zbMATH Keywords

Conjoint analysisBankingMarketingStrategic planningPrice bundling

Mathematics Subject Classification ID

Economic models of real-world systems (e.g., electricity markets, etc.) (91B74)

Related Items (5)

Banking behaviour after the lifecycle event of ``moving in together: an exploratory study of the role of marketing investments ⋮ Optimization models for targeted offers in direct marketing: exact and heuristic algorithms ⋮ Pricing problem in wireless telecommunication product and service bundling ⋮ Issues in the use of ratings-based versus choice-based conjoint analysis in operations management research ⋮ Bundling Decisions for Selling Multiple Items in Online Auctions

Cites Work

• Unnamed Item
• Customer Satisfaction for Financial Services: The Role of Products, Services, and Information Technology

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