Segmentation-based competitive analysis with MULTICLUS and topology representing networks

DOI10.1016/S0305-0548(99)00147-1zbMath0980.90044OpenAlexW2150664785MaRDI QIDQ1579028

Thomas Reutterer, Martin Natter

Publication date: 12 March 2002

Published in: Computers \& Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/s0305-0548(99)00147-1

zbMATH Keywords

neural networksegmentation problemmarket structuringvector multi-dimensional scaling

Mathematics Subject Classification ID

Deterministic network models in operations research (90B10) Neural networks for/in biological studies, artificial life and related topics (92B20) Marketing, advertising (90B60)

Related Items (2)

A neural network application to consumer classification to improve the timing of direct marketing activities ⋮ Neural networks in business: Techniques and applications for the operations researcher

Cites Work

• Multiclus: a new method for simultaneously performing multidimensional scaling and cluster analysis
• Self-organized formation of topologically correct feature maps
• Heuristic and optimization approaches to extending the Kohonen self organizing algorithm
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