Marketing-production coordination in channels of distribution

DOI10.1016/S0377-2217(99)00291-XzbMath0970.90040MaRDI QIDQ1584830

George C. Hadjinicola, K. Ravi Kumar, Arvinder P. S. Loomba

Publication date: 5 November 2000

Published in: European Journal of Operational Research (Search for Journal in Brave)

zbMATH Keywords

Stackelberg modelcentralized/decentralized decision-makingindustrial channel of distributionmarketing-production interface

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Marketing, advertising (90B60)

Related Items (6)

A note on competitive supply chains with generalised supply costs ⋮ Group-buying and channel coordination under asymmetric information ⋮ Optimization in production quota problem with convex cost function ⋮ Resource allocation to defensive marketing and manufacturing strategies ⋮ Mathematical model and optimization in production investment. ⋮ Vertical separation as a defense against strong suppliers

Cites Work

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• Channel Coordination and Quantity Discounts
• Simultaneous Price-Production Decisions
• Price-Production Decisions with Deterministic Demand
• Linear Programming Models for Production-Advertising Decisions

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