Counting your customers: Compounding customer's in-store decisions, interpurchase time and repurchasing behavior

DOI10.1016/S0377-2217(99)00326-4zbMath0979.90082OpenAlexW2090166199MaRDI QIDQ1590806

Hsiu-Li Chen, Couchen Wu

Publication date: 1 May 2001

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/s0377-2217(99)00326-4

zbMATH Keywords

stochastic processmarketinginterpurchase time

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Stochastic models in economics (91B70) Marketing, advertising (90B60)

Related Items (7)

Customer-base analysis using repeated cross-sectional summary (RCSS) data ⋮ Online customer identification based on Bayesian model of interpurchase times and recency ⋮ Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting ⋮ Predicting online-purchasing behaviour ⋮ Models for purchase frequency ⋮ Using copulas to model repeat purchase behaviour - an exploratory analysis via a case study ⋮ A note on an integrated model of customer buying behavior

Cites Work

• Analyzing household brand switching: A stochastic model
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