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A new venture's optimal entry time

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Publication:1598741
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DOI10.1016/S0377-2217(01)00193-XzbMath1001.90040OpenAlexW2043712878MaRDI QIDQ1598741

Dean A. Shepherd, Moren Lévesque

Publication date: 28 May 2002

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/s0377-2217(01)00193-x


zbMATH Keywords

optimal stoppingtimingentrepreneurshipstrategic planningMarket entry


Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Marketing, advertising (90B60)


Related Items (2)

New product development flexibility in a competitive environment ⋮ OR for entrepreneurial ecosystems: a problem-oriented review and agenda



Cites Work

  • Risk vs. profit potential:
  • Market entry, phased rollout or abandonment? A real option approach
  • Survival-Enhancing Learning in the Manhattan Hotel Industry, 1898–1980
  • Optimal capital accumulation and durable goods production
  • Note: The Impact of Leadtime and Years of Competitive Rivalry on Pioneer Market Share Advantages
  • Optimal Sequencing and Resource Allocation in Research and Development Projects
  • Replacement of periodically inspected equipment. (An optimal optional stopping rule)


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