A note on an integrated model of customer buying behavior

DOI10.1016/S0377-2217(01)00165-5zbMath1001.90039OpenAlexW2048208665WikidataQ127202835 ScholiaQ127202835MaRDI QIDQ1598746

Peter S. Fader, Bruce G. S. Hardie

Publication date: 28 May 2002

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/s0377-2217(01)00165-5

zbMATH Keywords

stochastic processesmarketingnegative binomial distributionbuyer behavior

Mathematics Subject Classification ID

Stochastic models in economics (91B70) Marketing, advertising (90B60)

Related Items (1)

Customer-base analysis using repeated cross-sectional summary (RCSS) data

Cites Work

• Counting your customers: Compounding customer's in-store decisions, interpurchase time and repurchasing behavior
• Predicting Future Random Events Based on Past Performance

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